Decluttering and minimalism are the most popular lifestyle movements in recent years. Brands have to continuously innovate to attract the attention of their consumers. However, for consumers who are increasingly concerned about environmental protection, the dazzling array of bottles and cans on the dressing table is no longer something they want to pursue, preferring instead, to acquire “just enough”.
The team first introduced the concept of a light diet for the skin in Taiwan in 2017. We wanted to offer a lighter alternative with less ingredients, even though that was not the market trend at that time. The concept was not mainstream, but we chose not to compare ourselves to other brands and certainly did not opt to use the most popular ingredients to attract consumers. Instead, our laboratory focused on what you need, what the skin needs and what the world needs, and we remained loyal to the vegan concept. Although developing new products is a slow process, it is very practical. (Extended reading: CAN YOU CHANGE THE WORLD BY BECOMING VEGETARIAN? WHAT IS VEGAN SKINCARE?)
Focus on Balancing the Skin
When you visit Aroce’b for your first “dining” experience, you would probably wonder why our products are not categorized and there is only one product line. Where are the moisturizing, brightening and anti-aging lines? To answer that, all our products focus on restoring balance to the skin and are not differentiated under different purposes.
We believe that balancing the skin is a basic requirement for healthy skin. Air pollution, busy schedules, late nights, stress and even seasonal changes can upset the pH balance of our skin. Hence, what we need most is restoring the pH balance of our skin. All our products only include the essential ingredients, without alcohol, fragrance, or acid, as we do not wish to burden your skin further with such ingredients.
What the Skin Needs is Simplicity
Just as in eating, having too much and overeating cause gastrointestinal discomfort. In more serious cases, it could even affect your health. Similarly, with skincare products, we do not need complicated ingredients or fancy functions.
Facial cleansers, as the first step in a skincare routine, should focus on cleansing thoroughly to effectively remove dirt without leaving any residue. Our Beetroot Cleansing Gel does not emphasize strong oil control or foaming properties. Our focus is on gentle, kind to skin and effective cleansing. We replaced the chemical foaming agent common in commercial skincare products with natural beetroot to remove dirt from the skin without leaving any residue and clogging pores.
The same concept is applied to all the steps – toner, essence, lotion and specialized care, including eye cream, gel, sunscreen, etc. Each step in your skincare routine focuses on skin health, restoring balance to the skin, supplementing the skin with the nutrients it needs, strengthening the connection between the skin and skincare products, to give you that hydrated, glowing skin.
Suitable for all Skin Types, Including Sensitive Skin
We stepped into the shoes of our consumers with every product we developed, to understand your needs from your perspective. The team in the laboratory personally tested the products to ensure our products meet your requirements, such as lightweight texture, comfort, and hydration, etc.
Yes, we are a skincare brand developed specifically for sensitive skin, but personal testing amongst our team members showed that our products are suitable for all skin issues, be it sensitive skin, dehydrated skin, combination skin, large pores or pregnancy. You would discover the “right” products here and experience the difference they bring to your skin.
A Better You
We have never been a brand to make use of hype or ingenious marketing terms. We won’t tell you how this amazing product provides immediate results. We only want you to know the actual results achievable through tests done in our laboratory, the ingredients used and recommend suitable skincare products for your needs, over encouraging you to buy unnecessary products.
Over the past three years, our team developed the “right” products, selected “suitable” ingredients to address your needs, and an exclusive routine tailored to suit your needs. Listen to genuine feedback from our users below:
Click here to read more from Una’s Happy Vegan Life>> Skin at Ease: Unwavered Choice x Aroce’b
Click here to read more from the Ashley Cheng>> Food for Sensitive Skin, Aroce’b
Click here to read more from Charlie>> A Friendly and Healthy Lifestyle: Bravely Say No to Excesses
Click here to read more from Lilian >> Luxury Skincare for Those on a Budget!
For Aroce’b, decluttering is more than just replacing the various bottles on your dresser with an all-in-one product. True decluttering should bring awareness to consumers so they understand what is in the ingredients. Is it natural? Is it safe? Is it reliable? Once we understand which products should not be included in skincare products, we would not risk burdening the skin with such ingredients. Only with a true understanding of what your skin needs, will you be able to select ingredients that are suitable for your skin and see an improvement in your skin condition.
Columnist：Amy Wong
Editor：Sharon Xu
#awakeningcolumn #declutter #skincare #vegan #sensitiveskin #animal-friendly #natural #pure #moisturize #aroceb